What do 98% of visitors to your site do?

They leave!

That’s right a mere 2% will actually stay and read your content. And if you are still here reading this here is what you can do…

So you know now that 98% of visitors leave after visiting your website. The key to capturing every visitor to your site is something called pixel tracking.

Both facebook and Google offer this service for free and it is basically a small snippet of code that you put on your website. We will look at Google later but for now lets look at facebook.

Using these pixel trackers every single visitor (that has a facebook account) is tracked. Now whilst you don’t have access to that users details you can build an ad campaign around those people that visited your site.

It gets even better though because the facebook pixel can be used to track the actual pages on your site that a visitor looked at. Let’s say you run an e-commerce store and have a product page and a checkout page. You could specifically target people who added items to their shopping cart but never actually checked out!

You may have heard the term ‘re-targeting’ and thats exactly what these pixels are designed to do. Have you ever looked at something on Amazon and then when you go on other sites you see the exact product you were looking at being shown in a banner ad? Well that is re-targeting at work.

The basic premise being that if you see something once you might not take action. However with a few gentle reminders then you might!

Remember you can set this up for free and start using it today. For facebook you start to build an ‘audience’ of visitors to your site that you can target directly with facebook ads. Even better is that facebook allows you to create lookalike audiences based on those visitors to your site who have similar demographics and interests.

This page explains more about the setup and has a video showing you what to do http://marketbynumbers.co.uk/re-targeting/

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