If you haven’t seen the film ‘The Wolf of Wall Street’ then you really should. Not only is it highly entertaining but it’s based on a true story, which, when you watch will make you go ‘Did that really happen?’ Well last night, 28th May, I got the chance to go and see the man himself at London Excel. Yes, Mr Jordan Belfort the *real* wolf of wall street was giving a 3 hour seminar covering bits of his story and his sales system ‘Straight Line Persuasion’.
What he has done is distill his experience and success into a ‘system’ that can be followed. Now, I’m not about to give you some long pitch about his product (which I think is $1997) but it struck me that many businesses don’t have systems in place. This doesn’t just apply to marketing but to any facet of your business so that someone could take that system and apply it.
You must systemise your marketing efforts. You must be continually tracking and testing your marketing efforts and adjusting accordingly. I bang on about this because so few businesses do it! Are you doing it in your business?