This is so fundamental to marketing in 2016.
The bottom line is this, if you are not using it, right NOW…..you are LOSING potential customers. (Image opens in new window)
What happens is with a ‘tracking pixel’ in place a prospect lands on your site. A cookie then gets stored on the users computer which tracks what pages they visited on your website. Then using Facebook or Google you can simply create ads that are directed only, and this is the key, ONLY, those people that visited your website!
If you want a brief intro to re-targeting then this video explains it:
To setup re-targeting using facebook this video explains how that is done: