Can’t make facebook advertising work for you?
Why not try building a custom audience of visitors to your website. By using a tracking pixel (basically some code that facebook generate for you) that you cut and paste into your website means you can start tracking visitors to your site.
Where this gets really smart is if you actually sell anything online you can have two tracking pixels:
One that you put either on the main page of your site or perhaps a landing page if you are running a campaign and one on your checkout page. Now you can build an audience of people that visited your site but did not buy.
Why is this relevant? Because with this ‘custom audience’ it means you can create ads that only those people will see. Its super targeted and cheap!
If you want to learn more about this I have a complete facebook pay per click course. As a reader of this blog you can get a big discount off the normal price.