Do You Know What 98% of Visitors to Your Website Do?

Shall I tell you?

NOTHING!

That’s right, absolutely big fat zero. In fact you might be reading this and once done you’re off. Its fine I understand!

But here is the key thing, if you are not using re-targeting in your business in 2015 then you are losing out.

The best thing about this? The two largest platforms that can use to get this up and running (Google and facebook) do not even charge for this! It is not even that difficult to setup. It can be done in a matter of minutes.

This subject is critical and you can find more on my page here.

Understanding Customer Analytics

I do courses on Udemy and this particular one is what underpins what I do. The bringing together of marketing and IT to automate/measure the effectiveness and/or communicate your relevant message to your target audience.

Most small businesses have a mine of useful data already locked up in their accounting system. By using this data and segmenting it, it can be used to create compelling, relevant offers or perhaps reinvigorate potentially lost customers.

You can access the course here.